2005 Health Communication Conference

Wednesday, November 30, 2005

7:30 AM

Registration and Continental Breakfast

8:15 AM

Introductions and Opening Remarks
Harold J. Fallon, MD, MACP
Former Home Secretary, Institute of Medicine
Chair Emeriti, ACP Board of Regents
Chair, ACP Foundation Conference Planning Sub-Committee

8:20 AM

Greetings from the Institute of Medicine
Susanne Stoiber, MPA, MSc
Institute of Medicine, Executive Officer

8:30 AM

Keynote Address
Jay M. Bernhardt, PhD, MPH
Director, National Center for Health Marketing
US Centers for Disease Control and Prevention

1. Health Literacy & the Department of Health and Human Services
   Moderated by Cynthia Baur, PhD, Senior Health Communication and E-Health Advisor, Office of Disease Prevention and Health Promotion, Department of Health and Human Services
2. Improving Cancer Screening Rates Among Low-Literate Populations
   Moderated by Charles L. Bennett, MD, PhD, MPP, Professor of Medicine, Feinberg School of Medicine, Northwestern University
   
3. Corporate Health Plan Strategies and Health Literacy
   Moderated by Jill A. Berger, MSA, Vice President, Health and Welfare Plan Management and Design, Marriott International
4. Health Services Research and Health Literacy
   Moderated by Cindy Brach, MPP, Senior Health Policy Researcher, Agency for Healthcare Research and Quality (AHRQ)
5. A State Government Approach to Low Health Literacy
   Moderated by Terry C. Davis, PhD, Professor of Medicine and Pediatrics, Louisiana State University Health Sciences Center and Senator Lydia P. Jackson, Senator, Louisiana State Senate
6. Patient Literacy and Chronic Disease Management Programs
   Moderated by Darren A. DeWalt, MD, MPH, Assistant Professor of Medicine, UNC - Chapel Hill School of Medicine
7. Patient Literacy and Chronic Disease Management Programs
   Moderated by Michael Pignone, MD , Associate Professor of Medicine, UNC - Chapel Hill School of Medicine
8. The Business Case and Insurance Reform:  Financing Health Literacy
   Moderated by Andrea Gelzer, MD, MS, FACP, Senior Vice President for Clinical Public Affairs, CIGNA Healthcare
9. Using Health Literacy in Serving Vulnerable Populations
   Moderated by Linda Johnston-Lloyd, M.Ed., Senior Advisor, Center for Quality, Health Resources and Services Administration (HRSA)
10. Using Health Literacy in Serving Vulnerable Populations
    Moderated by Yolanda Partida, MSW, DPA, National Program Director, Hablamos Juntos
11. Using Health Literacy in Serving Vulnerable Populations
    Moderated by Kyu Rhee, MD, MPP, Medical Director, Upper Cardozo
    Community Health Center, Unity Health Care, Inc.
12. A National Approach to Improving Health Literacy in K-12 Schools
    Moderated by Lloyd J. Kolbe, PhD, Professor, Department of Applied Health Science, Indiana University
13. Culture-Specific Health Literacy Technology
    Moderated by Charles LaRue, MA, Multi-Cultural Educational Services
14. Community Health Outreach Programs for Vulnerable Populations
    Moderated by Delia Rochon, MS, Director IHC Healthy Communities, and Wesley Thompson, MBA, Intermountain Health Care Community Health Partnerships
15. Physician-Patient Communication in Vulnerable Populations
    Moderated by Debra L. Roter, DrPH, Professor, Johns Hopkins University, Bloomberg School of Public Health
16. Physician-Patient Communication in Vulnerable Populations
    Moderated by Joanne Schwartzberg, MD, Director of Aging and Community Health, American Medical Association
17. Cultural Competence Curriculum in Professional Education
    Moderated by Herbert M. Swick, MD, Executive Director, Institute of Medicine and Humanities, Professor, University of Montana
18. Health Literacy and Patient Safety in Public Policy
    Moderated by Terri Tye, Director of Public Affairs, Joint Commission on Accreditation of Healthcare Organizations (JCAHO)
19. Prescription Medication Compliance and Low Health Literacy
    Moderated by Fatema Salam, MPH, Program Director, National Quality Forum
20. Health Literacy Advocacy
    Moderated by Ruth Parker, MD, FACP, Chair, ACP Foundation Programs Committee
21. Patient Health Literacy
22. Improving Prescription Bottle Labels
    Moderated by William H. Shrank, MD, MSHS, Harvard University School of Medicine, and Paul G. Shekelle, MD, PhD, Professor of Medicine, UCLA, and Consultant, RAND Corporation

1. Public Education and Awareness
   Moderated by Lloyd J. Kolbe, PhD, Professor, Department of Applied Health Science, Indiana University
2. Educating Health Professionals
   Moderated by Barbara Schuster, MD, MACP, Professor and Chair, Wright State University School of Medicine, President-Elect, Association of Professors of Medicine
3. Insurance Reform and the Business Case:  Financing Health Literacy Improvement
   Moderated by Andrea Gelzer, MD, MS, FACP, Senior Vice President for Clinical Public Affairs, CIGNA Healthcare
4. Using Health Literacy in Serving Vulnerable Populations (HRSA)
   Moderated by Linda Johnston-Lloyd, M.Ed., Senior Advisor, Center for Quality, Health Resources and Services Administration (HRSA)
5. Advisory Group for Prescription Bottle Labeling Project
   Moderated by William H. Shrank, MD, MSHS, Harvard University School of Medicine, and Paul G. Shekelle, MD, PhD, Professor of Medicine, UCLA, and Consultant, RAND Corporation)